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As we draw nearer to the close of the decade it only seems appropriate to take time to reflect on what Kenosha Public Library has done in the past ten years. It’s no secret that KPL has been through some big changes in the last few years. We reconstructed the Children’s Area at the Northside Library, making a bright open space for kids of all ages to learn, play, and grow together and with their caregivers. We added a new vehicle to our Outreach Department allowing us to serve more senior apartments, daycares, home delivery customers, and schools. For the first time, we were able to open our bookmobile services to those with mobility differences ensuring equitable access to all members of our community. We were able to introduce automated check-in and express check-out options in our two largest branches, creating more enriched and impactful jobs for our team members while also giving our customers the ability to choose what service they would like to use. The Southwest Library became the home of The Hub, our digital media lab, that is a partnership with Kenosha Community Media and gives all community members access to video and sound production equipment and training.
So it might not come as a surprise to you that we have no plans to stop enhancing our services anytime soon. In fact, we have two more changes rolling out in January:
Getting to the library can sometimes be hard. Work schedules, school, caregiving, all create different ideal hours of access for our community members. In an effort to provide better service we are excited to share that starting on Friday, January 17th, the Uptown Neighborhood Library will be open on Fridays from 9:00 am - 6:00 pm.
We know that there are so many programs to choose for your children in our event calendars and we know that finding the best fit is a priority to every parent. In an effort to help with that, we are changing the way we classify our youth programming. Youth programs will now be classified by age rather than grade-level.
As we continue to grow our commitment remains the same—but what we offer will only become more extraordinary. For the first time in more than a decade, we’re unveiling a new brand—and we’re thrilled to invite you along on our latest adventure! As we begin to close the book on 2019, the Kenosha Public Library is making one more big splash. Welcome to our new brand:
Our rebrand represents everything a 21st-century public library is all about: transformation, connection, access, innovation, and community. A rebrand is not simply a new logo or a new tagline, it is meant to serve as a visual representation of the evolution that the library is making as an organization so we are not only seen as a repository for books but as a place to find answers and access to unique resources, a valuable community benefit and gathering place, a modern organization, as well as an asset that adds to the quality of life in the City of Kenosha. Our services, collections, and spaces are constantly evolving to meet the needs of our community. Working with local marketing firm Dooley & Associates we’ve updated our look to reflect where we are today and where we hope to go in the future.
Our new logo embodies the energy of connection and collaboration that the public library represents. The open book with turning pages speaks to our commitment to providing you the opportunity for discovery. Your library remains a place for you to seek out what makes you curious, direct your own learning, to explore the world around you and to connect with your neighbors. The gradient vibrant colors and integrated wave are both a nod to our community - Kenosha is, after all, a place for all seasons where we are so grateful to get to experience all the many wonders of nature and what is more wonderous than Lake Michigan - and a visual representation of the energy of our ever-evolving library. The rich, blending colors also speak to the diversity of our customers, community, and stakeholders and our ability to work together and create connections.
As we move forward with our mission to be the interactive learning resource that enriches our community, the new logo will be the symbol of our evolution. Our bright new look is a reflection of you—our community. So we’re welcoming you into our family of libraries to see the brand’s fresh burst of energy, and take part in fun activities that celebrate who we are together.
We’re overjoyed to share our brand with you. Together, we will continue to strengthen our community by offering inclusive environments for learning and enriching experiences. We invite you to let us know what you think—stop by one of our branches or reach out to us on social media or feel free to reach out to me directly at firstname.lastname@example.org. Your comments, questions, and feedback are important to us and help to let us know we are moving in the right direction.